Bidtellect’s platform is built to support the three most common Native ad types, or what Bidtellect likes to call them, Content Previews:

Recommendation Widget

An advertisement or sponsored content (headlines, images, video and/or text), which appears in-line with the publisher’s recommended viewing content.


The most premium Native advertising placement, sponsored content (headlines, images and/or text) which appears in-line with a given publisher’s original content.


An advertisement which appears outside of the publisher’s original content, inside a leaderboard, rectangle or skyscraper ad space. Creative may mimic the look of the original content.

At Bidtellect, we think that a more appropriate name for a Native ad is a Content Preview because it isn’t an offer, it is a summary of valuable content that a consumer may be interested in.